Vattenfall enters the Danish consumer market
Vattenfall has acquired the energy sales company Vindstød.dk to enter the Danish consumer market. Vindstød.dk offers 100% wind power to Danish customers.
Vattenfall has a strategy to enter new markets through small and innovative sales companies with an existing customer base. The acquisition of Vindstød.dk and the entry into the Danish consumer sales market is a part of this.
“The demand in the market makes it a natural step for us to move from being a wind power developer and operator to also start providing Danish customers with 100% renewable energy. Vindstød.dk is an innovative, successful and fast-growing company which has pioneered the Danish consumer market”, says Martijn Hagens, Head of Customers & Solutions, Vattenfall.
Following three successful bids for major Danish offshore wind farms, Vattenfall is now also able to offer wind power to private customers. This is in line with Vattenfall´s strategy to be leading in sustainable energy production and consumption.
“The acquisition in Denmark provides us with an attractive customer base, a strong IT-platform and an efficient organisation. We will now speed up the Vindstød.dk success-story even further, building on the 100% local wind power promise and scalable setup. We aim to grow the business significantly”, says Martijn Hagens.
Vattenfall has a strong position in Denmark as the biggest onshore wind developer and operator and will soon be the biggest in offshore as well. Offering customers sustainable energy supply from a company such as Vindstød.dk is an attractive complement to the existing business in Denmark.
“The Danish consumer market has large growth potential. The acquisition of Vindstød.dk is a start, and we want to open up a dialogue with similar companies to discuss their business with us”, says Martijn Hagens.
Vattenfall and Vindstød.dk have agreed not to disclose the financial details of the transaction.
Vindstød.dk was started in 2012 by Morten Nissen Nielsen and supplies 100% wind power that is bought from Danish wind power producers. The founder of Vindstød.dk, Morten Nissen Nielsen, will stay on as Managing Director.