Why showing up matters – beyond Pride Season

Imagine being LGBTQIA+ in a small town, far from the Pride marches in Amsterdam, Hamburg or Stockholm. Perhaps you work at Vattenfall. Perhaps you do not. Perhaps you are not open about who you are, or simply do not often see people like yourself represented around you. 

Then seeing a company like Vattenfall publicly stand behind everyone’s right to be themselves can matter. It sends a signal that reaches beyond the colleagues walking in the parade: you are seen, you are represented, and there are people and organisations standing with you. 

And visibility can do something else too. It can encourage others colleagues, customers, families, friends and people in the communities where we operate to think about what inclusion means in their own lives. When organisations and individuals show where they stand, it can make it easier for others to do the same. 

That is why Vattenfall showing up matters. 

Over the past months, colleagues across Vattenfall have organised Pride activities from fikas, picnics and watch parties to marches and Pride trucks. We closed the season by joining Hamburg and Stockholm Pride and WorldPride in Amsterdam. 

These events bring people together and create moments of celebration. But their importance reaches far beyond the people who participate in them. Pride gives us a visible moment to stand for something that needs to be lived every day at work and in society. 

“A big thank you to our Diverse Energy networks for bringing Pride to life across Vattenfall, and to all the colleagues who took part. It is inspiring to see a large number of people show their support for the LGBTQIA+ community, including our colleagues, customers and other stakeholders,” Stephanie Hinton-James, Director Diversity, Equity & Inclusion, states. 

Feel the energy. Watch the videos of Vattenfall’s Pride activities in 2026

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Vattenfall Pride activities in Amsterdam 2026

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Vattenfall Pride activities in Hamburg 2026

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Vattenfall Pride activities in Stockholm 2026

All pride activities have been organised by the Diversity, Equity & Inclusion (DEI) Office and the local Diverse Energy Networks. 

From visibility to everyday experience

Showing up at Pride is one way of making our values visible. What matters even more is what happens when everyone goes back to work and what each of us takes with us into the world outside Vattenfall. 

Can I talk about my partner without thinking twice? Will my manager support me? Do I feel safe correcting someone who makes an assumption about me? Can I be myself in my team regardless of where I work? 

And for those who are not part of the LGBTQIA+ community: do they speak up when someone else is excluded? Do we make it easier for people around us to be themselves? Do we help create the kind of workplace – and society – we want to be part of? 

That is where commitment becomes action. 

Pride ends. The responsibility does not.

Our commitment to diversity, equity and inclusion does not end with Pride Season. It is reflected in how we recruit, the benefits we provide, the environments we create and, importantly, in how we treat one another every day. 

Pride gives us a moment of visibility. The opportunity now is to carry that visibility forward – not only inside Vattenfall, but through the thousands of everyday interactions we have, both at work and in our private lives. 

Because creating a more inclusive society is not something any company can do alone. But by being visible about what we stand for, and by living those values in our own actions, we can make it a little easier for others to stand up too. 

Pride Season may be over. What it stands for continues – at Vattenfall and far beyond it.