A clear goal
A clear goal
We have been electrifying industries, powering homes and transforming life through innovation and collaboration for more than 100 years. Our goal is clear: we are determined to enable fossil freedom. Being one of Europe’s leading energy companies, we must become fossil free ourselves to succeed. But that’s not enough. Empowered by our goal, we are looking beyond our own industry to see where we can really make a difference.
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Energy & solutions in a perspective
Energy & solutions in a broader perspective
The need to power the change to fossil free fuels beyond our own production makes us see things in a broader perspective, and we are committed to acting on this on a broader scale. We are taking on the responsibility to find new and innovative ways to power the lives of our customers. And together with partners outside of our own industry we electrify core industrial manufacturing processes, transportation and other areas, thus eliminating or reducing the use of fossil fuels significantly.
The capabilities to enable fossil free living
The capabilities to enable fossil freedom
Climate change is a global challenge and therefore requires broader solutions. Vattenfall is present across most of Northern Europe and is one of the leading companies in renewable energy production. Using our engineering capabilities across all parts of the value chain, from production and distribution to retail, we are in a good position to develop solutions and innovations that take us closer to our goal. That’s how we can help our customers to be more energy efficient, and adopt smarter technologies to create their own electricity or heating and switch to cleaner alternatives that are affordable and easy to use.
Powered by brilliant people and partners
Powered by brilliant people and partners
To succeed, we work with ambitious and passionate world class engineers and scientists, and collaborate with leading companies and partners across many industries. Together we are able to challenge status quo, so that we can power lives in ever climate smarter ways and enable fossil freedom.
Vattenfall logo
More than just a logo
The logotype represents Vattenfall’s broader thinking and ability to act on a larger scale, to provide real solutions to climate smarter living, to enable fossil freedom. As the symbol for a renewed Vattenfall, we’ve chosen the lens. It stands for transparency and focus on what is important. It is a symbol of balance, for instance between our strengths and the expertise of others, between customer centricity and engineering. Through the lens we want to show that we have the ability to both see things in a broader perspective, as well as zooming in on the things that really matter.
Primary logo
Logo - Main logo
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Linear logo - Usage
Vattenfall colours
Nordic colours
The colours are about showing confidence, transparency and leadership. Inspired by our heritage and the Nordic nature they are used scarcely, leading with white as the leading colour to provide air and space as well as allowing the eye to focus on what is important.
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Primary colours
Vattenfall White
CMYK:
0, 0, 0, 0
RGB:
255, 255, 255
Hex:
#FFFFFF
Vattenfall Yellow
CMYK:
0, 9, 100, 0
RGB:
255, 218, 0
Hex:
#FFDA00
Pantone:
116 C
Vattenfall Blue
CMYK:
90, 57, 0, 0
RGB:
32, 113, 181
Hex:
#2071B5
Pantone:
3506 C
Vattenfall Grey
CMYK:
7, 0, 12, 77
RGB:
78,75,72
Hex:
#4E4B48
Pantone:
2336 C
Vattenfall Black
CMYK:
0, 0, 0, 100
RGB:
0, 0, 0
Hex:
#000000
Secondary colours
There are seven secondary colours in the Vattenfall identity. These colours are inspired by the Nordic nature and are primarily used as accents in infographics and illustrations – as a complement to the primary colours.
Vattenfall Dark Green
Vattenfall Dark Blue
Vattenfall Pink
Vattenfall Green
Vattenfall Red
Vattenfall Purple
Vattenfall Dark Purple
Vattenfall Dark Green
HEX:
#005C63
RGB:
0, 92, 99
PMS-C:
7715 C
PMS-U:
323 U
CMYK-C:
97, 0, 37, 52
CMYK-U:
100, 0, 40, 56
Vattenfall Dark Blue
HEX:
#1E324F
RGB:
30, 50, 79
PMS-C:
2955 C
PMS-U:
2955 U
CMYK-C:
100, 41, 0, 63
CMYK-U:
100, 40, 0, 49
Vattenfall Pink
HEX:
#D1266B
RGB:
209, 38, 107
PMS-C:
214 C
PMS-U:
214 U
CMYK-C:
0, 100, 27, 4
CMYK-U:
2, 94, 33, 0
Vattenfall Green
HEX:
#3DC07C
RGB:
61, 192, 124
PMS-C:
2414 C
PMS-U:
2414 U
CMYK-C
76, 0, 68, 0
CMYK-U
74, 0, 74, 0
Vattenfall Red
HEX:
#F93B18
RGB:
249, 59, 24
PMS-C:
Warm Red C
PMS-U:
Warm Red U
CMYK-C
0, 78, 75, 0
CMYK-U
0, 76, 82, 0
Vattenfall Purple
HEX:
#9B62C3
RGB:
155, 98, 195
PMS-C:
265 C
PMS-U:
265 U
CMYK-C
52, 60, 0, 0
CMYK-U
44, 56, 0, 0
Vattenfall Dark Purple
HEX:
#85254B
RGB:
133, 37, 75
PMS-C:
683 C
PMS-U:
7435 U
CMYK-C
7, 91, 0, 52
CMYK-U
0, 78, 11, 46
Vattenfall typography
Engineered typography
Our new bespoke typeface, called Hall mirrors and embodies the qualities confident, competent and determined.
Headline typeface
Confident, competent and determined
Vattenfall image
Image style
Embracing and reflecting our Scandinavian heritage, we are showing an image of more clarity, crispness and daylight. But equally a broader perspective and the ability to focus on what is important.
Working with the light and depth, we show a clear focus and presence in both objects and people. Natural and true we are never posed or staged. And with great confidence, calmness and by being genuine, we show a Vattenfall that doesn't shy away – that is close, true and engaging.
Vattenfall icons
Powerful icons
Created to be simple yet powerful representations to ease and help the understanding of our services, products and ideas. Always used in moderation, and never animated, the icons can together with simple images create more clarity and messaging power than illustrations. All the icons are created in sync with our bespoke font.
The icons
Coal
Gas
Power grid
District heating
Hydro
Wind
