Our strategy

Fossil-free electricity is our core, and we believe that it will be the main energy carrier of the future, where everyone can choose affordable, fossil-free ways to move, make and live.

Our strategy in a nutshell

Our purpose
Our purpose is to enable the fossil freedom that drives society forward, making it possible to move, make and live fossil free, as a profitable energy business. We have set out to be a leader in the energy transition. That is both a responsibility and a business opportunity.

Fossil-free electricity is our core.

Our foundation
We focus on carefully managing and growing our position in fossil-free electricity, as it is at the core of our company and we believe it will grow to be the main energy carrier of the future. Expanding and integrating new renewable generation capacity is central to this mission.

Our business model
We believe in the business model of an integrated utility, as being active in generation, flexibility, distribution, sales, services, optimisation and trading. This mitigates risks on a portfolio level, which in turn improves our debt-bearing capacity. It also provides us with competitive advantages and enables us to capture additional value from synergies across the value chain.

Our markets
We have and will further build a strong integrated utility position in Sweden, Germany and the Netherlands (with electricity distribution grids only included in Sweden). We also have a presence in other geographical markets in northwestern Europe, such as the UK, Denmark, Finland and Poland. Our presence in these other markets is not as an integrated utility, but with specific business logic.

Our strategic focus areas

The Vattenfall strategy wheel illustrates our integrated business model and what is needed to succeed with our strategy.

Driving decarbonisation with customers and partners by enhancing customer centricity and promoting electrification and decarbonisation energy solutions where we excel.

Connecting and optimising the energy system by maximising flexibility value and promoting stable, cost-efficient grid infrastructure.

Securing fossil-free energy supply by growing new power generation, maximising the value of existing assets, and implementing our climate transition plan.

Conducting high-performing operations by being competitive and cost-effective, leveraging digitalisation, and taking social and environmental responsibility throughout the value chain.

Motivating and empowering our people by securing necessary competence, improving the employee journey, and ensuring a safe work environment.