Our strategy
Vattenfall has formulated a strategy to reach our goal of enabling fossil freedom.
Fossil-free electricity is our core, and we believe that it will be the main energy carrier of the future, where everyone can choose affordable, fossil-free ways to move, make and live.

Our strategy in a nutshell
Our purpose
Our purpose is to enable the fossil freedom that drives society forward, making it possible to move, make and live fossil-free, as a profitable energy business. We have set out to be a leader in the energy transition. That is both a responsibility and a business opportunity.
Our foundation
We focus on carefully managing and growing our position in fossil-free electricity, as it is at the core of our company and we believe it will grow to be the main energy carrier of the future.
Our business model
We believe in the business model of an integrated utility, as being active in generation, flexibility, distribution, sales, services, optimisation and trading. This mitigates risks on a portfolio level, which in turn improves our debt-bearing capacity. It also provides us with competitive advantages and enables us to capture additional value from synergies across the value chain.
Our markets
We have and will further build a strong integrated utility position in Sweden, Germany and the Netherlands (with electricity distribution grids only included in Sweden). We also have a presence in other geographical markets in northwestern Europe, such as the UK, Denmark, Finland, France, and Poland. Our presence in other markets is not as an integrated utility, but with specific business logic.
Our portfolio
Our strategy of being active throughout the energy value chain in northwestern Europe has resulted in a diversified portfolio, especially along the electricity value chain. Sustainability is at the core of our portfolio, driving our commitment to the energy transition and enabling long-term value creation across the energy system.
Our strategic focus areas
The Vattenfall strategy wheel illustrates our integrated business model and what is needed to succeed with our strategy.

Driving decarbonisation with customers and partners by enhancing customer centricity and promoting electrification and decarbonisation energy solutions where we excel.
Connecting and optimising the energy system by maximising flexibility value and promoting stable, cost-efficient grid infrastructure.
Securing a fossil-free energy supply by growing new power generation, maximising existing assets’ value, and implementing our CO2 roadmap.
Delivering high-performing operations by being competitive and cost-effective, leveraging digitalisation, and taking social and environmental responsibility throughout the value chain.
Empowering our people by securing necessary competence, improving the employee journey, and ensuring a safe work environment.
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