Can climate communication overcome the bad news problem?

Join us for an interactive hybrid event on 24 September.

Climate change is real, and is widely perceived as the most serious threat to the world’s future. Climate change needs to be reported, made visible and discussed to drive and inspire us to taking action. But how can we talk about such an alarming subject, that seems to be growing steadily worse, without the “bad news syndrome” – people walking away because the news is simply too depressing – kicking in? Can we address the severity of the crisis while remaining hopeful about the future?  Can we increase the public’s interest and appetite for climate news, while overcoming misinformation?

We’re bringing together media, scientists, NGOs, and representatives from politics and business to share and discuss their insights into these issues. We’ll do that in the political heart of Europe: Brussels, where climate policies are drafted that affect us all.

Join us for a special interactive hybrid event that will be broadcast from Brussels’ historical Bibliothèque Solvay on Tuesday 24 September 2024.

Ice formations

Join the event

Confirmed speakers:

Portraits of speakers at the climate communication event

Dr. Mark Lee Hunter – moderator

Dr. Mark Lee Hunter Founding member of The Global Investigative Journalism Network, the principal author of Story-Based Inquiry: A Manual for Investigative Journalists (UNESCO 2009) and the recipient of many awards for his reporting. He is the founding academic director of the Future Media Management Programme at Stockholm School of Economics Riga. He has lectured in 40 countries on five continents and pioneered collaborative investigations with NGOs, notably Greenpeace. Mark will moderate the event.

Ulrik Haagerup – Constructive Institute

ulrik-haagerup_175x175.pngFounder and CEO of Constructive Institute, which embraces solutions, nuance and dialogue with the intent to reinstall trust in the idea that shared facts, shared knowledge and shared discussions are the pillars on which our communities balance. Ulrik is an international public speaker on leadership, media, democracy, innovation and strategy. For 10 years he was the Executive Director of News at Denmark's public service broadcaster DR. He was previously Editor-in-Chief at Nordjyske Media and before that national daily Jyllands-Posten, after working as an investigative reporter.

Dr. Lagipoiva Cherelle Jackson – Solutions Journalism Network

lagipoiva-cherelle-jackson_175x175.pngAward-winning Pacific island journalist and scholar. For over 20 years she has reported from the frontlines of the climate crisis in her home islands of Samoa. Her work has been featured in The Guardian, AFP, AP, Al Jazeera, Washington Post and others. She is the host of 'An Impossible Choice' a podcast series by The Guardian on the existential nature of the climate crisis for Pacific island countries. A Chieftess from the island of Savai'i, she has facilitated numerous climate journalism trainings with various organisations to strengthen climate coverage globally.

Kris De Meyer – UCL Climate Action Unit

kris-de-meyer-red_175x175.pngDirector of the UCL Climate Action Unit (CAU) and is a Senior Research Fellow in the Department of Earth Sciences at UCL. He is a neuroscientist, science communicator and science-policy co-production expert; bringing insights from neuroscience and psychology to the domain of climate change. At the CAU, Kris is responsible for the neuroscientific underpinning of the programme of interventions provided. Kris works closely with clients providing unique expertise on how the human brain responds to climate change.

Tom Brookes – Meliore Foundation

tom-brookes_175x175.pngCEO of the Meliore Foundation, a leading organisation for philanthropy focused on funding fact-based strategic communications around climate and related issues. In 2012, he founded the Global Strategic Communications Council (GSCC), building on his work as Executive Director of Strategic Communications at the European Climate Foundation. The Meliore Foundation works with global philanthropic funding partners to support programmes which educate and encourage fact-based discourse at community, societal, commercial and policy-making levels. Tom previously led government relations for Apple in Europe and was a senior advisor to Microsoft and other companies in their interactions with EU competition regulation.

Alexandra Borchardt – European Broadcasting Union

alexandra-borchardt_175x175.pngSenior journalist, media researcher, independent advisor, and university teacher. She is the lead author of the 2023 and 2024 EBU News Reports “Climate Journalism That Works: Between Knowledge and Impact” and “Trusted Journalism in the Age of Generative AI”. She works as co-director of the Climate Explorer Fellowship Program at the Constructive Institute and as a coach for the World Association of News Publishers (WAN-IFRA) in their Table Stakes Europe Programme on the digital transformation of newsrooms. As a honorary professor at TUM School of Management Alexandra teaches “Leadership and Strategy in the 21st Century”. She is also affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a Senior Research Associate after having served as their Director of Leadership Programmes until 2019. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily.

Paolo Caridi – European Commission

paolo-caridi_175x175.pngHead of Unit Communication, DG Climate Action, with a history of working on climate topics for the European Commission, being responsible for the coordination of the international negotiation task force on climate change. Paolo is taking a stand to fight climate disinformation.

Syed Nazakat – DataLEADS

Syed NazakatAward-winning journalist, media entrepreneur, founder and CEO of DataLEADS, a tech & digital media company that promotes open data and democratisation of information at scale. Syed has spearheaded one of the world’s biggest fact-checking, data journalism, open climate change reporting initiatives and media literacy training networks which has resulted in the launch of many fact-checking initiatives, in multiple languages, and has benefited hundreds of institutions and organisations across Asia. He is a founder of Asian Dispatch and a board member of the Global Investigative Journalism Network.

Angelika Pullen – WWF

angelika-pullen-175x175.pngA communications professional and campaigner, Angelika has spent the last 15 years advocating for more ambitious EU and international climate and nature conservation policies, since 2016 as Communications and Campaigns Director at the WWF European Policy Office in Brussels. Prior to this, she worked for the International Union for Conservation of Nature (IUCN), and the Global Wind Energy Council, where she led a campaign on the climate mitigation potential of wind power ahead of the 2015 UN climate negotiations in Copenhagen. She started her career as a journalist reporting on environment and energy policy in Brussels, and holds a Master's degree on European Studies from the London School of Economics (LSE).

Sven Egenter – Clean Energy Wire

sven-egenter_175x175.pngFounder and editor in chief of Clean Energy Wire | CLEW. The non-profit energy and climate journalism hub covers the relevant stories of Europe's move to climate neutrality, offers trainings for journalists and runs a network of nearly 500 engaged journalists from 82 countries. As Executive Director, Sven is also in charge of multi-award-winning German language climate communication platform Klimafakten. Before launching CLEW, he covered the German, Swiss and British economies during his 12 years at Reuters. He also taught journalism at Kingston University and worked as a media trainer.

Emilia Díaz-Struck – Global Investigative Journalism Network

Emilia Diaz-StruckExecutive director of the Global Investigative Journalism Network. She was formerly data and research editor and Latin American coordinator at the International Consortium of Investigative Journalists (ICIJ). Emilia took part in more than 20 ICIJ award-winning investigative collaborations, including the Pulitzer-winning Panama Papers. She was previously the investigative reporting coordinator at the Press and Society Institute of Venezuela, and in 2012 was Reporter in Residence at the New England Center for Investigative Reporting at Boston University and CONNECTAS. She pioneered in data journalism and investigative collaborations in her native Venezuela and has been a mentor to Latin American reporters. Emilia has taught at Columbia University in New York, she has been a professor at the Central University of Venezuela and contributor for the Washington Post, magazine Poder y Negocios, Venezuelan media El Universal, El Mundo and, which she co-founded.

Mitali Mukherjee – Reuters Institute for the Studying of Journalism

Mitali MukherjeePolitical economy journalist with more than two decades of experience in TV, print and digital journalism. She was a Chevening fellow for the South Asia Journalism Fellowship 2020, a Raisina Asian Forum for Global Governance Young Fellow 2019 and a 2017 fellow of the Australia India Youth Dialogue. In 2020, she was nominated for the prestigious Red Ink Awards in India for two of her business stories. Mitali has been Consulting Business Editor at The Wire and Mint, Markets Editor at CNBC TV 18 and Prime Time Anchor at TV Today and Doordarshan. She has been a Fellow at The Observer Research Foundation (ORF) where she led Gender Initiatives for the organisation. Mitali has also co-founded two start-ups that focused on civil society and financial literacy. She is a gold medallist in Television Journalism from the Indian Institute of Mass Communication (IIMC) New Delhi, 2001 and a gold medallist, Political Science Hons., Delhi University, 2000. She is also a TEDx speaker.

Shereen Daver – Programme Director climateXchange

Shereen DaverShereen has over 20 years of experience as a communications specialist and innovation lead from her work with global advertising agencies, F100 Organisations and as a founder. She is an ICF accredited integral coach, regenerative strategist, creative and business developer. She heads up the flagship initiative of Syli CIC as Programme Director for climateXchange, on a mission to reshape the climate journalism media ecosystem. She serves as an advisor for the TG Foundation and provides integral coaching for innovation development and regenerative strategic advice. With listening, understanding and critical thinking at the heart of her approach, Shereen values the power of collaborations and relationships and believes that people with agency can positively affect change at scale.

Åsa Jamal – Vattenfall

asa-jamal_175x175_.pngSenior Vice President and Head of Group Communications at Vattenfall, with an extensive background in communication and media (SVP and Head of Group Communications at Telia Company, SVP and Head of Communication and HR at Bonnier Broadcasting/TV4).  Åsa will open the event in Brussels.


Vattenfall’s Head of Media Relations Anouk IJfs explains why an energy company is hosting a conference on climate communication.

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