Vattenfall’s sponsorships are a vital part of our focus on creating added value and unforgettable experiences for everyone coming into contact with us.
Fossil free living within one generation is at the core of our values, and the brand experiences we are creating always has the climate as a first priority.
Long-term engagement and responsibility are two important elements in our sponsoring and brand experience initiatives, as well as conveying our message of a climate smarter future and our goal of being fossil free within one generation.
We are engaged in a range of projects, which are scalable across all Vattenfall markets and are applicable on a local level, such as sponsoring skiing events and sponsoring a solar car.
Reducing climate impact
Together with Vattenfall, Ski Team Sweden Alpine has now initiated a project to cut their climate impact in half by 2022.
Winter and winter sports have a distinct connection with Vattenfall's historical heritage in Sweden. We have been engaged in ski sports since 1994, when we became a sponsor of the Swedish Ski Association. Our partnership has developed further and we are now the Swedish Ski Association's Smart Energy Partner, helping them reduce their CO2 emissions. In addition, we were Smart Energy Partner of the World Ski Championships in Åre 2019, where we contributed to setting a new standard for climate-smart sports events.
We know that many of our customers and employees are interested in ski sports, so our significant commitment to skiing is an excellent opportunity for us to engage with that passion. Through our sponsorships we support established ski athletes as well as children and young talents starting their ski careers.
Principal sponsor of the Vattenfall solar team
The Vattenfall solar team is the reigning solar racing world champion with a mission to show the world the possibilities of sustainable energy and technological innovation by winning solar powered races! All team members are students from the Delft University of Technology who have taken a study break to focus on producing a solar car. In 2018 the team participated in, and won, the Sasol Solar Challenge in South Africa. The car will compete in the Bridgestone World Solar Challenge, a race taking place every second year across Australia from Darwin to Adelaide; the race is open to cars powered by solar energy. The next race will be held in October 2019.
Every year, thousands of people move to Berlin. Residential construction is booming causing more and more green areas to vanish. To help the city face the challenges of a growing city and contribute to a greener Berlin, Vattenfall opened its first community garden in the centre in June 2016 and invited all residents to come and plant the garden together. This was the starting point of our long-term initiative “Pflanz was!” (Plant Something!). The gardens are open to everyone: between April and October all residents of Berlin are invited to spend time there and enjoy gardening.