Sponsorship

For those with greater goals than reaching the finish line

Fuel is a unique energy bar, developed for Ski Team Sweden and all of us striving for a fossil free future. It’s made of ingredients that’s been cultivated without artificial fertilisers and that’s been transported to the production facility without fossil fuels. Fuel is processed in a facility solely powered by energy from wind, solar and water. And the finished product is transported without fossil fuels using electric vehicles. Proving that we’re on our way towards fossil free living within one generation.

”Fuel” – an energy bar aiming to be 100% fossil free.

 

Questions and answers

Q:

Why is Vattenfall producing an energy bar?

A:

Fuel is developed as part of our sponsorship of Ski Team Sweden to provide the skiers and visitors with fossil free energy during Ski Tour 2020. It’s also a project with the purpose of proving that the future of food production can be fossil free.

Q:

Is Vattenfall operating in the food industry now?

A:

We have no intention of producing food on a larger scale. Fuel is a pilot project developed as part of our sponsorship of Ski Team Sweden, and to inspire people and stakeholders within the food industry to transition to a fossil free future.

Q:

Is it really fossil free?

A:

Fuel is made of ingredients that’s been cultivated without artificial fertilisers and that’s been transported to the production facility without fossil fuels. It’s processed in a facility solely powered by energy from wind, solar and water. And the finished product is transported without fossil fuels using electric vehicles. However, there’s still room for improvement. As of today, the packaging is 97% fossil free, but moving forward we’re determined to make it 100% fossil free.

Q:

What does the last 3% of the packaging consist of?

A:

The last 3% of the packaging is due to thin plastic (EVOH) that is fossil based. The 3% plastic (EVOH; Ethylene vinyl alcohol) resin is commonly used as an oxygen barrier in food packaging. It is better than other plastics at keeping air out and flavours in. It is also weather resistant, oil and solvent resistant, flexible, mouldable, recyclable and printable. However, moving forward we’re determined to make it 100% fossil free.

Q:

Who have produced the bar?

A:

The bars have been produced together with Kraftbar. A Swedish company with production facilities in Valdemarsvik, powered solely by energy from wind, solar and water.

Q:

What about the transportation?

A:

The ingredients have been transported to the production facility without fossil fuels. The same method of transportation accounts for the finished product.

Q:

Does it taste good?

A:

Taste is of course a subjective matter. But we like it! However, our aim was never to make the best tasting energy bar in the world, but to make it fossil free. Showing that the future of food production can be fossil free.

Q:

What ingredients does Fuel consist of?

A:

Fuel is made of oatmeal, honey, rapeseed oil, blueberry and lingonberry. All ingredients are organic and locally sourced.

See also

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Our sponsorships are a vital part of creating added value and unforgettable experiences.