Vattenfall highlighted as a driving force in new sustainability analysis
A new sustainability report highlights Vattenfall as a leading example in building consumer confidence around climate change. The analysis shows that trust in Vattenfall is growing faster than the market average – reinforcing its position as a sustainability leader.
The Strategic Brand Radar, based on data from the Sustainable Brand Index between 2011 and 2025, identifies Vattenfall as one of Sweden's strongest examples of how consumer confidence in sustainability efforts has increased.
“Vattenfall is a clear example of how a company can succeed in turning public opinion around and strengthening its position. This positive development shows that change is possible when ambition and action go hand in hand”, says Erik Elvingsson Hedén, CEO and founder of SB Insight, the organisation behind the Sustainable Brand Index.
Leading the transition forward
Each year, the Sustainable Brand Index names the most sustainable companies, and Vattenfall has been recognised as Sweden’s most sustainable energy company four years in a row. This analysis instead focuses on which companies have stood the test of time and continued to develop.
“The analysis shows that Vattenfall is increasing trust significantly faster than the market average. In fact, Vattenfall has one of the strongest positive trend curves in our data,” says Erik Elvingsson Hedén.
By consistently promoting the issue of fossil-free energy, Vattenfall is now seen as a leading force in the transition.
“Being recognised in this analysis confirms that our work towards fossil freedom is yielding results. The sustainability agenda is an integral part of our business – we will contribute to the transition in a profitable way, where public trust is crucial to achieving climate goals”, says Annika Ramsköld, Head of Sustainability at Vattenfall.
The Sustainable Brand Index is Europe's largest independent brand study in sustainability and is conducted annually in the Nordic countries, the Netherlands and the Baltic states.
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